ANALYST SPEAK: John Strand, Strand Consult
The US is a remarkable country. It's still seen by many as the land of opportunity and a symbol of freedom, and the American Dream is one shared by many in the premium mobile industry. Some have already realised that dream. Just look at Jamba, which was sold toVeriSign in 2004 for $273m (#142m).
Premium mobile content was first seen in Norway in 1999 with the introduction of premium SMS and the use of common shortcodes across mobile operators.
Most European countries have implemented a set of rules covering all operators. There are also rules governing how content providers may market and sell different mobile services. These rules were formulated in dialogue between content providers, operators..
